Wednesday, June 18, 2025, 4:00 PM - 4:45 PM
ADWEEK House | Le Majestic Hotel
Brands Say Bravo to the Business of Pop Culture 

Nothing brings people together quite like pop culture, and no one knows pop culture better than Bravo! With the “Las Culturistas Culture Awards” set to air on Bravo this August, join Bowen Yang, Matt Rogers, Heather Gay of Bravo’s “The Real Housewives of Salt Lake City,” and NBCUniversal’s Alison Levin to discover how brands can build loyal and passionate fandoms, stand out in today’s digital age and drive impact for tomorrow’s business.  From viral moments on social to beloved celebrities “spilling the tea” behind-the-scenes, a brand’s place in pop culture is its ultimate currency.

Heather Gay Alison Levin Matt Rogers Bowen Yang